A White Paper is a highly structured argument, intended to convince the readers that your company’s product, concept or vision is a critical component essential to the success of their business. It is written to two audiences: the business and the technical.
A White Paper addresses two audiences: business and technical. To the business audience, it describes the business problems your product will solve and the benefits it will bring to the enterprise. To the technical audience, it explains in detail how the product will solve these problems.